The Art of Mastering Exhibits

Open Exhibition Stand Designs and Their Benefits

Companies who are participating in a trade show or exhibiting at another location have a number of crucial decisions when it comes to the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth.

With that said, an interesting trend that has emerged lately is the use of open exhibition stand designs, especially by companies that seek to make an unforgettable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today?

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Probably the most palpable reason companies go for open exhibition stand designs is the ease of access it offers, making them more eye-catching for attendees. Although a stand that is only open on one side can cause a queue to form, or block people’s view of specific parts of the display, open designs can be accessed from all sides.
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This means visitors will be able to walk through the display and take a look at the displays or products whenever they way. Of course, some of the most significant challenges to this type of stand design are having enough people in the staff and ensuring they will actually walk from one side of the display to another to address visitors’ needs.

Standing Out in the Crowd

Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Instead of having a stand up propped against a wall, open exhibitions are positioned in the middle of the trade show floor, and that naturally triggers the curiosity of visitors.

Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige.

Customized Designs

Open exhibitions enable companies to open up a wide range of possibilities when it comes to the stand’s actual design. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display.

Branding

Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. An open design delivers the unmistakable message that a company wants to be different. It also reaffirms the brand as being open to all. It shows a desire to travel the extra mile and break barriers. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.